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What to Include in Your Next Online Newsletter

Newsletters help businesses to stay on the minds of their customers and clients by providing them with regular updates, news, and relevant information. By doing so, businesses can build a loyal following and establish themselves as trusted authorities in their industry. Not only that but newsletters are a great way to promote products and services, as they provide a platform to showcase new offerings and highlight special promotions! Newsletters are a powerful tool in any email marketing campaign and should be utilized by businesses looking to grow and engage with their audience.

However, it's easy to have every intention on sending out a top-notch newsletter and then become easily overwhelmed on what exactly to include in it. It may not like seem like much on the surface, just words on the screen, but a lot goes into a good newsletter. Set aside some time because if you want to do it right, you'll need it.

Stare at the blank screen no more! I've got some tips for you on what to include in your next newsletter that will make your readers excited to open it up and engage with your content!

A Catchy Subject Line

The subject line It is the first thing that recipients see when they receive your email and helps them decide whether to open your newsletter or not. A subject line that is clear, concise, and attention-grabbing can significantly increase the chances of your message being read and acted upon. Be creative and most importantly, enticing.

Personally, I've found that subject lines that leave more to the imagination are more likely to be opened because the recipients are often curious about what's inside.

To emoji or not to emoji? 🤔 Well, it depends on the context and audience. Emojis can add a playful or friendly tone to the subject line, which can be effective for certain types of messages. However, it's important to use them sparingly and avoid using them in professional or formal communication.

Introduce Something New and/or Address a Pain Point

Nobody wants to read the same old information over and over again. So, spice it up a bit and offer some fresh perspective!

Identifying the pain points of your audience is crucial in building a successful business. By understanding what your potential customers are struggling with, you can tailor your product or service to meet their needs and solve their problems. Show your audience that you understand their struggles and are committed to providing a solution that can alleviate their difficulties.

Introducing a new perspective on your product or service can also be a powerful way to connect with your audience. Sometimes, people may not even know that they have a problem until you present them with a solution they never knew existed. By offering a fresh perspective, you can differentiate yourself from your competitors and open up new markets for your business. This approach can also help you build a loyal customer base who appreciate your innovative thinking.

Offer a Solution

Pick a problem any problem - but don't leave your audience hanging in the wind. After all, you want to be the hero in their story, right? After you have acknowledged their pain point, it's important to offer an immediate solution to any problems or pain points you might be addressing. Your readers don't want to waste their time reading something that won't help them in the moment. So, make sure you're giving them actionable steps or advice that they can use right away.

This would be your opportunity to link a blog post or offer a product or service that would eliminate their problems.

Offer Options or Freebies

People are much more likely to engage with your content if they feel like they're getting something out of it, so give them a reason to stick around. Maybe you offer a free e-book or discount code for your product or service. Whatever it is, make sure it's something of value that your readers will appreciate and most importantly -share!

How often have you received a coupon or other offer in your inbox that you've forwarded to friends and family or even posted on social media? Some people enjoy helping others and if your product or service not only resonates with them but the people in their inner circles AND the price is right? This opens the door to far more potential clients or customers than those on your email list.

Don't Focus on the 'Sell'

It may be contradictory to say but it's important not to focus too much on the 'sell' in your newsletter. Of course, you want to promote your website, blog, product, or service, but don't make it the sole focus of your content. Instead, link back to your website in a subtle way that feels natural and seamless. Your readers will appreciate the additional resources and information without feeling like they're being bombarded with sales pitches.


Creating a compelling newsletter is a great way to connect with your audience and keep them engaged. Don't be afraid to get creative and experiment with different types of content to see what works best for your audience.

Remember to always provide value to your readers and you'll be well on your way to creating newsletters that your subscribers will look forward to receiving!

Disclaimer: This blog was written and/or provided by Samantha Haney Digital Marketing Manager. The information provided is based on personal and professional experience and/or advice. I do not guarantee that the methods provided in this blog will be successful for everyone. It is up to you, the reader, to decide how you choose to utilize the content provided in this blog. Samantha Haney Digital Marketing Manager is not responsible for any legal or negative repercussions you may face as a result of following the advice provided in this blog. We hope you enjoy this content and find it helpful, however, please note that you are responsible for how you choose to utilize this advice.

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